MBA in Brand Management

The Fee for the MBA in Brand Management is Rs. 9,999/- + Semester Examination fee per semester. 10% fee refund will be given to the student if the student writes our student's Referrer's ID or our Advertising representative's Referrer's ID or our paper examiner's Referrer's ID in the application form's Referrer's ID section.

The Referrer's ID will be verified with our database, and it it matches any Referrer's ID, 10% fee will be refunded to the student's bank account in the first week of next month.

Fist semester fee is to be paid before submitting the application form and the transaction id and email by which the fee is submitted is to be mentioned in the form to track and confirm the payment done.

Semester 1
1. Marketing Management
2. Principles of Management
3. Managerial Economics
4. Business Statistics
5. Organizational Behavior

Semester 2
1. Brand & related concepts
2. Brand equity
3. Brand life cycle
4. Brand extension
5. Designing and implementing branding strategies

Semester 3
1. Brand audit
2. Brand positioning & repositioning
3. Organizational behavior
4. Market research
5. Branding decisions

Semester 4
1. Branding in specific sectors like Industrial, retail, service, e-branding
2. Multiple branding
3. Introduction to brand management
4. Branding
5. Need for branding